Color — Core Brand
Primary palette. Logo, buttons, headers, every product — this is the dominant 80% of any piece.
Color — Extended Palette
Moodboard-derived accents. Backgrounds, social graphics, premium content — the remaining 20%, never the primary identifier.
Neutrals
Typography
All six fonts are live and confirmed free for commercial use (Google Fonts, SIL Open Font License, or the OFL-licensed Glacial Indifference). No paid licenses needed.
Create Smarter, Not Harder.
Build Your Brand Smarter
AI CraftEd helps entrepreneurs, educators, and creators turn what they know into smarter systems, stronger brands, and real results — without the overwhelm.
01 · Automate. Elevate. Repeat.
LaJoy Grant
AI CraftEd
Workshops · Automation · Brand Strategy
Logo System
Five lockups. AI CraftEd (plain mark) is the main logo — Creations, Academy, and Conversations are sub-brand lockups built on the same mark.
Usage Rules
- Clear space around the mark ≥ the height of the "A" in the logo.
- Never recolor the AI mark outside teal or white.
- Works on both Deep Indigo/dark and white/light backgrounds.
- Never place directly on a busy photo without a solid-color safe zone behind it.
- Minimum size: 120px wide digital, 1 inch print.
Signature Mark
LaJoy's handwritten signature, transparent PNG — for bios, certificates, personal-brand documents, and the executive/personal-brand photo line. Not part of the AI mark system; never combine the two into one lockup.
Buttons & Components
Core interactive elements for decks, landing pages, and digital products.
Card Example
AI Foundations for Educators
A practical, hands-on session to help teachers use AI tools with confidence — no tech background required.
Learn MoreLikeness Reference
Locked physical reference for keeping every AI-generated image of LaJoy consistent — cite this sheet directly (not a text description) any time a new image of her is generated.
Physical Reference
- Height: 5'8" · Weight: ~250 lbs · Body type: curvy / full-figured
- Hair: shoulder-length locs, silver/gray at the hairline
- Eyes: brown · Skin tone: medium brown
- Role line: Speaker | Strategist | Change Catalyst
- Reference wardrobe: Craft Purple blazer + tailored pants, AI Teal cowl-neck top, nude pumps, gold hoop earrings, plum lipstick — the canonical "brand uniform" for photoshoots and AI-generated portraits.
Photography — AI CraftEd Studio Line
Drop brand photos into /assets (e.g. assets/photo-1.jpg) and swap the src below — placeholders show the intended mood.
Direction Notes
- Background: Deep Indigo / dark navy studio, soft purple + teal ambient or neon lighting.
- Recurring motif: neon-style "AI CraftEd — Create Smarter, Not Harder" signage in frame.
- Wardrobe: brand teal and Craft Purple, tailored and professional.
- Props: warm gold decor (spheres, books/shelving), greenery for contrast against the cool palette.
- Expression: confident, warm, approachable — direct eye contact, genuine smile.
- Framing: waist-up or full-body, with negative space left for text overlay.
- Use for: AI CraftEd products, workshops, automation/CRM content, social graphics.
Photography — Executive / Personal-Brand Line
A separate, more elegant style for speaking, leadership, and legacy-facing content. Don't mix with the neon studio line above.
Direction Notes
- Background: dark, moody city skyline at night (Dallas) — elegant, not tech-neon.
- Recurring motif: "LaJoy Grant" script signature + small crown mark; stacked books labeled Faith / Focus / Leadership / Legacy / Building Futures.
- Wardrobe: black tailored blazer, gold jewelry, cross necklace.
- Props: gold decor (globe, spheres, candles), skyline through window.
- Framing: wide banner/letterbox — built for a LinkedIn header, keynote title slide, or website hero.
- Use for: speaking, leadership, bios, keynote decks — not AI CraftEd product marketing.